Let’s Talk About EX: Why It’s a Mistake to Back Off in Tough Times
November 21, 2023 ⚊ 1 Min read ⚊ Views 50 ⚊ TECHWe’ve heard it before in business: When times are good, you should advertise. When times are bad, you must advertise. A study conducted by McGraw-Hill during the recession in the first half of the 1980s looked into companies that maintained or increased advertising
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