How Dunelm Transformed Disconnected Customer Data, Into ‘targeted Gold Dust’

May 5, 2023 ⚊ 1 Min read ⚊ Views 74 ⚊ OTHER

Dunelm chose the Tealium Customer Data Platform (CDP) to fix an omnichannel data disconnect and unify its customer data onto a single platform. Leveraging a CDP has given Dunelm an ‘out of the box’ and user-friendly solution that has been rolled out across the business which enabled Dunelm to deliver behaviour-led campaigns and drive purchase frequency.

Read details: https://www.martechcube.com/dunelm-turned-disconnected-customer-data-into-targeted-gold-dust/

Tags: Customer Data Platform, Data Platform, marketing, si

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