Difference between Intensive and Selective Distribution in Marketing
July 27, 2023 ⚊ 1 Min read ⚊ Views 37 ⚊ BLOG
In marketing, the difference between intensive and selective distribution lies in the strategic approach to product distribution. Intensive distribution involves saturating the market by placing products in as many outlets as possible. This method is typically used for low-priced, fast-moving consumer goods to maximize accessibility and impulse purchases. On the other hand, selective distribution focuses on a carefully curated network of retailers or distributors to maintain a brand’s exclusivity and control over product placement. This approach is common for premium or specialized products that require a more personalized selling process. Choosing the right distribution strategy is crucial in shaping a product’s market presence and overall success.
