Creativity is Reclaiming Its Time as the Defining Factor of Campaign Success

July 4, 2023 ⚊ 1 Min read ⚊ Views 63 ⚊ BLOG

Creativity like this is at the heart of advertising; this creativity then gets delivered through media – a variety of placements purchased across different channels. Media and creativity need to work hand-in-hand, and for the past 20 years, our industry has become excessively focused on the media half at the expense of creativity. But, there are emerging channels within advertising that are reminding marketers of the power of a truly creative ad.

Read details: https://www.martechcube.com/rediscovering-the-power-of-creativity-in-campaigns/

Tags: creative execution, dynamic creative, dynamic messag

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